"The quest for quality, inclusive lipstick sparked my career in beauty 15 years ago"
We measure new makeup brands by the quality of their lipstick and I’m thrilled that Super Moisture Lipstick is a customer favorite. Our clean formula is moisture-packed with a full, flattering color payoff for an instant mood lift with lip-treating ingredients like hyaluronic acid and konjac powder from Japan (known for its healing properties) to keep your lips looking plumped and youthful. It's important to me that this is a vegan formula made with sustainably sourced, non-toxic ingredients. At True + Luscious we avoid beeswax and support bee conservation efforts.