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EWG Approved Beauty:
Clean, Safe, and Stunning!
True + Luscious Super Moisture Lipstick has been recognized by the Environmental Working Group (EWG) with an impressive score of 2, indicating its commitment to safe, clean beauty. This low score reflects the product’s carefully selected, non-toxic ingredients, making it a standout choice for those who prioritize both quality and safety in their beauty routine.
"Never have I ever met a product that lives up so well to its name"
Allure Magazine.
True + Luscious Super Moisture Lipstick lives up to its name, offering a luxuriously hydrating feel with ingredients like hyaluronic acid, konjac root, and vitamin E. This clean, vegan, and cruelty-free lipstick glides on smoothly, leaving a dewy finish perfect for dry winter days. The shade Vintage Rose provides a natural, versatile look that suits everything from casual to bold makeup days.
Clean Makeup Brands You’ll WishYou Discovered Sooner
True + Luscious is a woman-owned, indie beauty brand celebrated for its commitment to sustainable and clean beauty. Every product, from vibrant eye shadows to nourishing lipsticks and brow pencils, is crafted with pure pigments and plant-derived ingredients. The brand stands out for using eco-conscious materials, like sustainably-sourced wood in place of plastic for eyebrow pencils. Notably, nearly all True + Luscious products score green on EWG’s Skin Deep database, affirming their non-toxic credentials and dedication to safe, ethical beauty. True + Luscious is redefining clean beauty with high-quality, responsibly-made products that empower conscious consumers.
Why We're Different
While we comply with clean beauty standards set by big-name retailers like Sephora, we go beyond just “free-from” marketing claims here at True + Luscious. Our recipe for the perfect product includes not only clean ingredients — but real science and safety, too.
Why take it a step further?
Because it’s so important to make sure that your beauty products will hold up in the real world. This means meticulously testing in our lab as well as in the studio with pro makeup artists, customers, and our makeup-obsessed team for high-performance, so that when it eventually reaches your doorstep, it’s absolutely perfect.